UK-wide • Energy • Broadband • Mobile • Insurance

What Choice helps you find better home utility deals across the UK

Our AI assistants scan hundreds of tariffs and offers in minutes. When you're ready to engage, we connect you with a human home-utility expert who can discuss your needs and next steps. No hard sell—just clear information so you can decide with confidence.

AI + Experienced advisors

We blend AI discovery with experienced UK advisors to surface relevant options quickly and explain the trade-offs in plain English.

Across major categories

Energy, broadband, mobile, TV, and selected home insurance—so you can consider bundles and avoid gotchas like exit fees or mid-contract price rises.

Transparent & informational

We search the market for the most suitable deals, then help you switch.

UK Based

We focus on UK-relevant tariffs, suppliers, and deals to ensure our customers get the most accurate and helpful information possible.

About What Choice

We use automation and data to surface competitive offers, then hand off to a real person so you can ask questions and make an informed decision. We aim to reduce the time it takes to understand your options while keeping control firmly with you.

How it works

1

We scan the market

Our AI assistants compare tariffs and offers across UK providers, highlighting potential savings and key terms (e.g. contract length, exit fees).

2

You review the options

We present a shortlist in clear language with pros, cons and examples—for instance, fixed-term energy vs flexible variable tariffs.

3

Talk to an expert

When you want to proceed or have questions, we connect you with a UK home-utility specialist for a no-obligation chat.

FAQs

Do you switch my utilities?

Yes, our AI assistant will make sure you're ready to be connected to one of our expert advisors who will talk you through the best options. Once you decide what's best for you we'll switch you over.

Is there a fee?

No, there is no charge to use our service.

What categories do you cover?

Mainly energy, broadband, mobile, TV packages and selected home insurance in the UK. Coverage may expand over time.

How do I get in touch?

Call us on 0141 488 8200. If you prefer email, please use info@vkyautomation.com

Company information

What Choice is operated by:

VKY Intelligence Automation Ltd
4th Floor, 95 Bothwell St, Glasgow G2 7HX
Phone: 0141 488 8200

For press or partnership enquiries, please call the number above.